GEL COLOR GIVES YOU SPEED OF LIQUID, CONDITIONING AND CONVENIENCE OF CREAM VERSATILITY OF USE BOWL AND BRUSH OR BOTTLE TRANSLUCENT MIXTURE FOR BETTER CONTROL VIBRANT, LONG LASTING, FADE RESISTANT RESULTS WITH GELFUSE TECHNOLOGY EXCELLENT GRAY COVERAGE COVERS THE MOST RESISTANT GRAYS ECONOMICAL 1 2 MIX RATIO VIBRANT PALETTE WITHOUT BOUNDARIES IN NEUTRAL, ,ASH, GOLD, WARM AND RED SHADES CONDITIONING UP TO 60 PERCENT MORE CONDITIONING THAN THE LEADING COMPETITOR UP TO 43 PERCENT MORE SHINE (VS. UNTREATED HAIR)
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