WE BELIEVE

In the unspoken power of a great hair day. The boost of energy that’s given when your beauty and confidence is intertwined should be accessible to all women. That’s why we created African Pride with premium natural ingredients to ensure you’re less stressed about your hair and more focused on stepping into your best self.

Say hello to lasting hydration. Incorporating a liquid Leave-In Conditioner provides the foundation of moisture that coils styles need.

Use our deep penetrating Moisture Miracle Coconut Milk & Honey Leave-In Conditioner to help protect against breakage.

Ready to lock in moisture and shine? Protect your coils with this restorative hair and scalp oil.

Use our Moisture Miracle Castor, Grapeseed, Argon, Coconut & Olive 5 Essential Oils to replenish natural nutrients, help protect against breakage and promote natural growth; leaving coils with body and shine.

Whether you’re doing a twist out, braid out, or finger coils, a cream will lock in all of the moisture your coils need.

Use our Moisture Miracle Coconut Oil & Baobab Leave-In Cream OR our Shea Butter
& Flaxseed Oil Curling Cream to infuse long lasting moisture without the frizz or flakes, leaving coily styles smooth and bouncy.

Our Micro-Sphere technology uses super strengthening conditioners and vitamins to help prevent damage or dryness, leaving the hair stronger and healthier with Exotic Shine.

Ammonia-Free Hair Color with Ultra-Moisturizing Shea Butter Conditioner for rich, long lasting color with shine.

From humble beginnings in her kitchen, Carol’s Daughter founder Lisa Price transformed her beloved hobby of mixing fragrances at home into a beauty empire. After selling her natural beauty products at flea markets and from her living room, Price officially established Carol’s Daughter, lovingly named for her mother. Today, we offer prestige hair, body and skincare products made with rare, natural ingredients like Monoi Oil, Shea and Cocoa Butters and Açai.

Reimagine your wash day with our water-to-foam shampoo made with Aloe. Our liquid Micellar Technology acts like a magnet to attract and lift away build-up for a thorough scalp and hair cleanse without leaving hair feeling stripped. The targeted liquid formula provides easy scalp access as it instantly flows through hair and transforms into a gentle foam lather without harsh friction. It effortlessly works throughout, minimizing tangles and quickly rinses clean so there’s no added weight from residue left behind. After one wash, scalp and hair feel clean, and hair feels soft and moisturized. One wash changes everything.

Driving consumer awareness and sales, Lisa Price, founder of Carol’s Daughter products, appeared on the Steve Harvey Show.

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