The Best and Largest Multi-Cultural & Ethnic Beauty Supply Distributor in the World

Featured Brands

Featured Brands

Got2b

From volume and shine to hold and spikes,  göt2b® products offer the right styling product for your individual and edgy look. It’s all about expressing your attitude with style – we celebrate differences and empower people to stand out from the crowd!

No matter what look you’re going for, you can get it with göt2b® !

Featured Brands

Smooth’n Shine

We didn't go anywhere, we just changed up our look !

Whether you want to rock your curls or style them straight, Smooth ‘N Shine has got the products you love for the styles you crave! With new packaging and new and improved ingredients, our specially formulated curly and straight lines will help you love your hair every day, every way!

Define Your Shine !

We are the Best and Largest Multi-Cultural & Ethnic Beauty Supply Distributor in the World!
Featured Brands

Creme of Nature

For Dry Scalp and Protective Styles

This new collection is formulated with our signature Pure Honey, infused with Conditioning Aloe and Cooling Mint to refresh and restore moisture balance to dry scalp.

Invigorating Leave-In

The Crème of Nature Pure Honey Scalp Refresh Invigorating Leave-In has a cooling formula that invigorates dry scalp and restores moisture; it is enriched with ingredients to help reduce discomfort associated with dryness. Great for braids, locs and weaves.

  • NO Sulfates
  • NO Mineral Oil
  • NO SiliCrème of Naturees
  • NO Petrolatum
  • NO Drying Alcohol

Cleansing Scalp Treatment

The Creme of Nature Honey Scalp Refresh Cleansing Scalp Treatment deeply cleanses and refreshes the scalp without washing or water; dissolves buildup and excess oils from the scalp; invigorates dry scalp and provides an instant cooling sensation.

  • NO Sulfates
  • NO Mineral Oil
  • NO Silicones
  • NO Petrolatum

Invigorating Scalp Oil

The Creme of Nature Pure Honey Scalp Refresh Invigorating Scalp Oil has a lightweight silicone-free formula that hydrates the scalp to keep it healthy. It is great for weaves, locs and extensions.

  • NO Mineral Oil
  • NO Silicones
  • NO Petrolatum
  • NO Drying Alcohol

Restorative Daily Scalp Cream

The Crème of Nature Pure Honey Scalp Refresh Restorative Daily Scalp Cream has a cooling formula that refreshes and moisturizes dry scalp; nourishes hair and scalp; restores and fortifies dry, damaged hair and is great for braids, locs and weaves.

  • NO Sulfates
  • NO Mineral Oil
  • NO SiliCrème of Naturees
  • NO Petrolatum
  • NO Drying Alcohol
Featured Brands

Crazy Color

Crazy Color semi-permanent hair color cream comes in a huge range of 40 vibrant shades and is a fantastic way to add an instant burst of color to your hair!

So what are you waiting for? It’s time to live your life in color.

Blue Jade

Bubblegum Blue

Candy Floss

Coral Red

Cyclamen

Fire

Hot Purple

Ice Mauve

Natural Black

Pinkissimo

Ruby Rouge

Toxic UV

Violette

Rainbow Care
Deep Conditioner for colored hair

No Yellow Shampoo
Ultraviolet

High Lift Bleaching Kit
Lifts 6+ Levels

Featured Brands

OGX and Maui Moisture

An island-inspired blend infused with coconut oil, sweet honey, and citrus oil helps create a sweet escape for lackluster curls that want to bounce and shine. This formula blend helps to nourish strands and boost spirals.

For frizzy, unruly hair, rich coconut oil, creamy papaya butter, and plumeria extract hair care fusion help hydrate, smooth and defrizz your curls while enhancing softness and body for shiny, bouncy curls, coils or waves.

The nutrient-rich, plump-it-up power of this haircare infused with ProVitamin B7 biotin + collagen helps give each strand a beautiful boost. This dynamic duo will leave your hair feeling thicker, fuller and looking oh, so healthy.

Envelop your senses in an island escape with this ultra-rich repairing blend with coconut oil. This ultra-nourishing and rejuvenating blend calms frizz and tames flyaways, leaving hair with a silky soft bounce and shine.

Humidity is no match for the ancient Hawaiian secret in this exotic formula. A kukui nut oil-infused blend helps create a shimmery gloss that keeps the frizz out so you can shine on.

Luxury meets strength. This adaption of an OGX favorite helps deliver superior hydration with a thicker and creamier formula. Made with silk proteins and argan oil, it helps leave your hair lush, soft and luxurious.

Purify your pretty strands with this clarifying blend infused with coconut charcoal and kaolin clay. Bust through build up and rescue dull, congested tresses for a deep clean. No stripping here, this blend only leaves shine!

Defrizz stands with this intensely moisture-rich, creamy blend with shea butter, agave nectar and coconut oil. It helps to smooth and soften coarse tresses, for hair that looks healthy with a silky, shiny glow.

Deeply quench, nourish, and soften dry, damaged strands to get your hair back to looking healthy with these blends with creamy shea butter, rich coconut milk, and pure macadamia oil.

Featured Brands

Eco Styler

Ecoco Inc. is a Chicago-based cosmetics pioneer who actively pushes the envelope in green technology and hair care. Ecoco’s mission is simple: to unleash your individual style through quality products that care for your hair and the world we live in.

Featured Brands

Carol’s Daughter

From humble beginnings in her kitchen, Carol’s Daughter founder Lisa Price transformed her beloved hobby of mixing fragrances at home into a beauty empire. After selling her natural beauty products at flea markets and from her living room, Price officially established Carol’s Daughter, lovingly named for her mother. Today, we offer prestige hair, body and skincare products made with rare, natural ingredients like Monoi Oil, Shea and Cocoa Butters and Açai.

Reimagine your wash day with our water-to-foam shampoo made with Aloe. Our liquid Micellar Technology acts like a magnet to attract and lift away build-up for a thorough scalp and hair cleanse without leaving hair feeling stripped. The targeted liquid formula provides easy scalp access as it instantly flows through hair and transforms into a gentle foam lather without harsh friction. It effortlessly works throughout, minimizing tangles and quickly rinses clean so there’s no added weight from residue left behind. After one wash, scalp and hair feel clean, and hair feels soft and moisturized. One wash changes everything.

Lisa Price on the Steve Harvey Show!!

Driving consumer awareness and sales, Lisa Price, founder of Carol’s Daughter products, appeared on the Steve Harvey Show.

Black Vanilla

Black Vanilla – 3 Steps to FAB HAIR

Hair Milk

How to Transition with Heat-Free Curls

Featured Brands

Sashapure

The first haircare brand with infused USDA-certified organic and sustainably harvested Sacha Inchi oil!

To create the healthiest, most effective hair care products possible, we knew we had to use the healthiest, most effective ingredients, which is why Sacha Inchi oil is the foundation of all our formulas.

SASHAPURE is for everyone!

The natural ingredients in SASHAPURE will enhance the beauty as well as protect the overall health of your hair regardless of the texture. Your hair will look, feel, and smell amazing along with hassle-free styling. Our products are proven to detangle, heal, and nourish, while offering anti-aging properties, anti-breakage ability and locking in moisture.Read more

Featured Brands

GraffEtch

Enhancing Hair Art Designs with COLOR

The hot trend-art of filling in a hair pattern with colored pencils. Our pencils are specifically designed for tagging, tracing and filling in barber etchings with bold, bright color. It’s a temporary way to express yourself. The color washes out and the hair grows back.

Graff*Etch is growing as fast as tattoos!

Tagging, Tracing and Filling In Barber Etchings with Bold Bright Colors

The Original Barber Brand
– Barber Approved
– Industry Favorite

Original Colors: Red, White, Blue, Green, Yellow, Orange, Light Blue & Black

BW Pack containing 4 Black / 4White pencils

Waterproof, Sweat Proof, Non Allergic, Blendable, Easily removes w/Shampoo, Built in Sharpener, PosterSpecially formulated for a newly shaved sensitive skin.

Original Colors

Original Colors

Black and White

Black and White

8 PC Pre-Pack

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