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Bigen is the water-activated permanent haircolor from Hoyu America Co., Ltd. that is ammonia free and requires no hydrogen peroxide. It is sold in 70 counties worldwide and is the authority in haircoloring. Hoyu Co., Ltd. For more information, call 800-848-4980. 
August 2008
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Finished
Product

Hairspray ;
Staying in Place is
Half the Battle
From chemical compounds
to packaging to future alternatives, learn more about hairspray – a major player among styling aid products.
See complete article

 

CLIPPER
TIPS
by Ivan Zoot


Andis on YouTube
The world goes to YouTube.com, the video posting website, to watch and share videos. Andis is now on YouTube sharing convenient, up-to-the-minute beauty industry education.It is as easy as 1, 2, 3.


1. Go to youtube.com and create a FREE user name and password to navigate and enjoy all of the features of the site.

2. Search for Andis educational videos using the keywords “andis”, “clipper”, “Ivan Zoot”, “clipperguy”.

3. Click on the “Subscribe” icon. By subscribing, the latest Andis educational videos will be emailed to you every time we post.

Andis is posting product knowledge videos (great for store staff training). We are posting technical cutting videos (great for training stylists and tool users). We are posting promotional videos as well. All these are designed to drive customers to your store and dollars to your business. Viewers can post comments and questions to the videos to engage in a dialog with Andis and fellow hair enthusiasts. This will be a great place to build a community and grow our business together. See you (see us) there.

THERAPY
TRENDS
by Elayne McClaine


High Style from
the Catwalk to the Counter
Whether it’s Paris Milan or the Hood, styling trends follow fashion trends. Intricate designs inspired by global fashion icons are translated into multicultural styling trends. Light and versatile styling aids support elegant and exotic shaped dos or free flowing twists and tendrils. Potions that polish and protect styles allow for natural and synthetic blending. Silken fabrics grace global runways just as silkening products shape and define hairstyles. Protein silks are used in mousses, gels and liquids to impart strength and sheen. With multicultural styling, it is important to offer products that add fashion value at various stages: volume at the root stage, shape and contour at the wet stage, and sheer vibrancy at the finishing stage. There’s no fashion statement that’s complete without color accents. Your multicultural customers are style leaders—both in hair and fashion design. They may be dramatically Afrocentric one day and elegant European the next. Styling ranges from the shortest cuts to the longest locks. Fashion is as diverse as the multivariate cultures fused in local markets. Styling products address textural nuances that shape African, Caribbean or Hispanic trends. Notice the product names, ingredients and package design. Products, appliances and accessories all capture the global style inspired by local flair. Styling trends that grace catwalk models should be available at the OTC counter…the true center of world fashion.

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